Branded Content & Copywriting

Tonic Living

“Sweet Style: This Newborn's Pint-Sized Nursery is Filled with Whimsical Details (and Lots of Pink!)” —  As part of my tenure at Tonic Living, I put together this blog post documenting the nursery decor of the brand’s Digital Marketing Manager, whose maternity leave I was filling. The focus was on how she used Tonic Living’s product offerings to deck out the space with in sophisticated, baby-friendly style, with a goal of inspiring the store’s customers to do the same.

The Bullet x Magnolia Wellness

“It’s CBD’s time to shine” —  In writing this sponsored edition of The Bullet’s “The Long Shot,” I sought to balance educating readers on the truths and myths about CBD with a service-based approach supporting of Magnolia Wellness’ brand mission of promoting informed cannabis consumption and its use in holistic wellness.

Cadillac FairView

“Summer’s 3 Hottest Fashion Trends Make for 1 Perfectly Breezy Outfit” | “Recipe Reveal: Nordstrom’s Cilantro Lime Chicken Tacos” | “If You Only Buy One New Outfit this Summer, This Should Be It” — Alongside the team at Bullet Daily Media Group, I led editorial planning, content production and copywriting for a relaunch of the CF Shops email newsletter. Going out to Cadillac Fairview’s Tier 1 properties across Canada, the content refresh focused on enticing potential shoppers through engaging, editorial-style trend stories and shopping guides to support the more traditional marketing messaging.

Transat x WEddingBells

I was hired by Weddingbells to produce several stories for Transat’s annual destination weddings brochure. These reader service-oriented pieces included trend guides and expert interviews with wedding vendors to provide added value for couples planning their own nuptials.

Winners / Marshalls

I was commissioned by TJX as a fashion and fitness expert to style, produce and write an editorialized press release promoting the retailers’ athletic wear and accessories. The release was packaged with a New Year’s resolution-theme, guiding readers to meet their fitness and wellness goals by highlighting the products’ technical features, style and affordable pricing.