Indie Beauty Well | Design
Indie Beauty Well
Indie Beauty Well is a soon-to-be-launched green beauty newsletter. I worked with founder Melissa Greer to design a logo that conveys a connection to beauty, wellness and green living. The workmark’s iconography and colour palette are inspired by natural elements, with the type forms modified to incorporate references to leaves, water and a swatch of skin cream or makeup. The newsletter template is designed echo these design principles while remaining clean and legible, letting the featured products shine.
